CSR Coups de Coeur Awards - Economy

Lithuania

Lietuvos Pasts : City symbol parcel lockers

ACTIONS

At the core of the initiative is community engagement by allowing people to pick the symbols that represent their city and have them as a decoration for local parcel lockers. The engagement process contributes to pride in local historical artefacts or peculiarities and becomes part of social dialogue.

The process was set up in several main steps:

• Lithuanian Post pre-chose 10 cities with parcel lockers network.
• Special website facilitated the open call to inhabitants to submit ideas for symbols.
• Public vote was open to everyone on the received suggestions, the main aim was to finalise which of those represents their city and community most accurately.
• Once the public vote ended, the main symbols were announced, symbols designs created, and parcel lockers decorated.

The initiative relied on reaching out to the city communities and stakeholders, communicating through relevant media or other channels and an open platform for people to engage with the process.

RESULTS and IMPACT

Communities of 10 cities were involved. More than 500 unique suggestions were received in the open call for symbol ideas. 77,000 votes were cast to select the final 10 symbols. 30 parcel lockers across Lithuania were decorated. The initiative reached 1.1 million users within Lithuania.