CSR Coups de Coeur Awards - Economy

Italy

Poste Italiane S.p.A. : Digital Education project

ACTIONS

Poste Italiane has developed the Digital Education project to enhance digital skills of customers and employees.

The webinars’ content is wide: from an overview of possibilities offered from digital technologies, to tools useful to become a digital citizen and interact with PA, to awareness in using of social media, in sharing data and in cybersecurity. They are customized from level basic to advanced and professional.

The basic level is even available with Italian sign language (LIS) and subtitles.

Some topics:

*Advanced level: fintech, public digital identity (SPID), fake news, open banking, PSD2, IOT, AI, digital loans

*Business program: digital payments, cybersecurity, advertising and social media. The aim is to offer tools to digitalize and growth business of small companies and self-employed workers.

*Web site (podcast, video, infographic, game): password, search engine, hacker, digital signature, phishing, ethical behavior, reputation, ecommerce, GDPR, copyright, malvertising.

The project started in 2020 and developed online multimedia in 2021 with new topics monthly.

RESULTS and IMPACT

The 129 webinars have brought in over 60,000 subscribers with recurring followers. The website gets over 12,000 clicks per month. In terms of communication, there have been over 93 social media posts, over 300 press releases and articles, and over 13,000 responses to surveys.