Innovation Award

Spain

Correos Market is a digital marketplace, an e-commerce platform by Correos, which aims to give further promotion to local producers, and artisans who make create or treat products in Spain by enabling a virtual shopping centre where they can advertise and sell their products by themselves through the online channel.

The main objective is to promote sustainable development of the rural environment contributing both to digital transformation in rural areas and to fight against depopulation, given that rural Spain is emptying out causing a demographic challenge at a national level. Therefore, access to our Marketplace is easy, as we wish many producers as possible could join to promote rural economy through e-commerce. Thus, those who wish to continue living in their villages can have wider opportunities and engage in new consumption habits in a growingly digital environment.

This project aims to bring traditional products from Spain, mainly food and drinks but also cosmetic or crafts to consumers who increasingly demand some genuine and authentic products, guaranteeing the continuity of the traditional business through new sales channels. Correos Market provides an added value by enabling users to buy products from different artisans and producers in a single order, without paying for shipping costs and being able to receive the purchases in 72hours maximum at the most suitable location for the shopper: home address, at the Post Office or at Citypaq (Correos parcel lockers network).

In summary, this initiative provides Correos and local producers with a synergy, with Correos Market helping local producers and artisans to open or enhance their online sales channel and strengthening Correos brand in e-commerce field.

See also

An example of these video campaigns Correos Market – #YoMeQuedo

A playlist of all TV, and media content made with rural producers’ for the #YoMeQuedo campaign