Posta Romana: Couriers of culture – read and pass!
The Romanian Post, in partnership with the Romanian Post Foundation and the Litera Publishing House, is celebrating the National Reading Day in 2023 for the second consecutive year. The courier agents became, for one day, the “couriers of culture” and brought, along with the parcel, a gift book from the “Book for all” collection of the Litera Publishing portfolio.
Launched in 2022, in partnership with Litera Publishing House, the campaign “Couriers of culture – read and pass on!” was successful among Romanian Post clients, who were delighted to receive surprise volumes directly at their door.
Therefore, the campaign “Couriers of culture – read and pass!” continued in 2023. On 15 February 2023, the Romanian Post clients received a parcel. The Romanian Post courier agents who delivered the parcels in Bucharest and Ilfov County also arrived with a gift from Litera Publishing: a book for the first 500 clients!
RESULTS and IMPACT
The campaign aims to encourage reading among Romanians and Romanian Post employees, regardless of age, and urges that the volumes, once read, be passed on, so that they reach as many readers as possible.