CSR Coups de Coeur Awards - Economy

France

La Poste Groupe: Support for the citizen’s rescue scheme “Le Bon Samaritain”

ACTIONS

500,000 people are victims of cardiac arrest each year. Beyond four minutes without assistance, the victim loses 10% chance of survival per minute. To reduce intervention times, the citizens’ initiative “Le Bon Samaritain” has created a free mobile application, “Staying Alive”, in which every citizen can register to be alerted by the emergency services in case of a nearby cardiac arrest incident. Thanks to geolocation, citizens can help the victim while waiting for the emergency services.

La Poste has signed in 2023 a partnership with “Le Bon Samaritain” to further reduce intervention delays. Therefore, the company has encouraged postal workers to register on the mobile app “Staying Alive” via a dedicated portal. It has also organised awareness-raising workshops led by the Founder of Le Bon Samaritain, Dr. Paul Dardel. Moreover, defibrillators in postal establishments are now mapped on “Staying Alive”. La Poste is also communicating in 1,600 post offices on the scheme to inform its customers about this citizen initiative.

RESULTS and IMPACT

A first pilot has been launched in three departments. Nearly 10,000 postal workers, including 300 already trained in first aid by La Poste, will be able to register on the mobile application to intervene. A gradual extension to other regions is foreseen to reach a national deployment.