CSR Coups de Coeur Awards - Employees

Belgium

bpost: The Safety Games

ACTIONS

In 2020 (development in 2019), bpost started training its employees “through gamification”: an application on postal workers’ mobile devices that sends 2 health and safety questions a day for a month. This is to playfully remind them of instructions, good practices and tips & tricks around working safely.

There is a total of fifty questions per challenge (3 challenges per year), which vary depending on the season or safety-focus at the moment. For each correct answer, the player can collect stamps to compete for a prize, but most importantly fame and glory in its mail centre. bpost is also adding a competition element on a higher level: at the end of the challenge, the mail centre with the most stamps (taking into account the ratio of potential players) will be put in the spotlight in his region.

The next challenge is scheduled for June 2023!

RESULTS and IMPACT

The Safety Games were launched in every mail centre with a potential of 15,000 postal workers. Participation is on a voluntary basis, ± 2,000 employees participate in each challenge. Safety becomes a topic of discussion along with the sharing of good practices and ideas for continuous improvement.