CSR Coups de Coeur Awards - Economy
The Netherlands
PostNL Special Moments Fund
ACTIONS
With the PostNL Special Moments Fund, PostNL wants to make an extra contribution to society and increase the involvement of postal workers. The fund offers concrete aid to people who need a helping hand. In this way, it gives people a moment of relief or happiness.
PostNL delivers birthday packages for children who cannot celebrate their birthday with family and friends and helps to identify loneliness by passing on signals from PostNL deliverers to local welfare organisations. The company also makes 100 donations twice a year to associations and foundations where postal workers are active as volunteers. PostNL increases the awareness of community centre rooms with its parcel lockers and gives a small donation per package picked up.
The postal operator partners with civil society organisations that focus on a more connected society and promote equal opportunity. The deployment of PostNL’s national network is an added value to have a social impact.
RESULTS and IMPACT
In 2022, 250,000 elderly people received extra attention and warmth in December via a Christmas card and 100,000 children were able to celebrate their birthday thanks to the delivered birthday packages. There are also 11 municipalities where parcel deliverers can pass on signals of loneliness.