Correos creates Impact through Rounding Up
By rounding up their payment when they pay by credit card, CORREOS customers can participate in projects with a positive social and/or environmental impact.
Correos launched this initiative in December of 2019 at the COP25 held in Madrid. The initiative started only in 9 main post offices and then, in March of 2020, the Impact Rounding up was implemented in all our offices. Correos’ customers can offer their donations via pin pad when paying their purchases with card.
A question appears on the screen: Do you want to round-up for charitable purposes? Customers may push “yes” or “no”. Indeed, if the customer chooses “yes”, he will then be able to download the donation certification via www.correos.worldcoo.com.
This project is made possible thanks to the alliance with the Spanish start-up Worldcoo, which has a platform to let doing microdonations in the transactions (www.correos.worldcoo.com). It works with several NGO’s around the world allowing in an easy way to give donations to the companies’ customers.
Correos’ customers have contributed to 5 projects through their donations: saving birds in danger, research against COVID-19, reducing the digital breach in rural areas, fighting energy poverty, preservation of the Iberian Lynx. More than 200,000 € were raised thanks to more than 900,000 donations.
MEET THE TEAM
Elena Fernández Rodríguez and María Gómez Jiménez
Elena Fernández Rodríguez
International Affairs and Sustainability, Correos