CSR Coups de Coeur Awards - Employees

Belgium

bpost: Star4U

ACTIONS

The very nature of the postal business means that we are close to people and society. The values and sustainable vision that bpost promotes are also reflected in the personal engagement of many of its employees. Many employees do voluntary work for charities that provide a great service and generate great value for society. bpost supports their engagement through “Star4U”, a funding programme that rewards initiatives that are in line with the group’s values.

The supported projects and associations can be active in many sectors: social, societal, humanitarian, cultural, sports, environmental, development and cooperation… They must create a real “social value”.

A panel of judges analyses all employee applications and decides what financial support will be given.

RESULTS and IMPACT

Since the launch in 2010 bpost has funded almost a thousand projects that create genuine added value for society to the tune of currently 870,000 euros.